Rolling coverage of the day’s political developments as they happen
Turning back to Kaiser’s written statement (pdf), she also says Cambridge Analytica had a special relationship with Breitbart, the rightwing website. She says:
In reviewing the events around the Brexit campaign, I was recently reminded of the fact that the Breitbart media platform had a UK channel, “Breitbart London”, in which UKIP-linked figures played key roles. One of Cambridge Analytica’s competitive advantages in the US marketplace in 2016, and a key part of our pitch to Republican clients, was that we had secured exclusive rights to resell Breitbart engagement data. This meant that we had at least some access to what tens of millions of Americans were reading on Breitbart, and could feed this data into our campaign models to help predict resonant issues – and to influence behaviour. Breitbart became one of the biggest media platforms in the US in 2016, and its stories often went viral on Facebook.
I am not aware of any such agreement or data sharing in relation to Breitbart London, but it would be interesting to know if our US data tracking tags were in place on that UK channel, and whether any data about what stories British people were reading on Breitbart or other websites ever made their way to Leave campaigns.
The Labour MP Paul Farrelly is asking the questions now.
Q: What was the link between Cambridge Analytica and AggregateIQ?